Building a strong strategic brand helps to create a genuine connection with your most desired customer. Building trust is the ultimate shortcut to a buying decision.
By many, branding is now considered the most successful business tool a company can have. A company’s brand value is such a large part of its assets. Just take a look at Coca Cola. Coca Cola’s brand value is considered 50% of its total market cap. So the question you have to ask yourself is… what is the real risk of not working strategically on your brand?
The benefits of building a strategic brand, and brand identity, are:
- Your identity and all communications will accurately reflect your company’s purpose, values and personality;
- Your identity and all communications will connect with your target market;
- You will have a Brand Blueprint to use as a guide for any future activity. The Brand Blueprint becomes a tool to sense check all decisions in the business;
- You will have the ability to build a holistic brand, i.e the same message communicated through every facet of the brand;
- Your staff will have a clear understanding of what the brand is all about, which will achieve greater advocacy throughout the company, and everyone they come into contact with.
- Building a strong strategic brand will build a powerful asset – brands drive business. Once a customer connects with a brand on an emotional level they become brand loyal.
What does this all lead to? It leads to increases in sales, it leads to marketing efficiencies, it leads to clarity in decisions, it leads to keeping the right company, it leads to growth.
At Tiny Hunter we build brands for growth. Call us on +61 9360 0099 if you would like to discuss your business.