Our approach

Strong, strategic branding builds momentum and growth.

We believe in a human-centric approach to building brands. Why? Because a brand that lives in the hearts and minds of its customers is a brand that will achieve greater sales and long-term growth.

We uncover the true essence of what makes your brand unique and we take the time to deeply understand your customer. We then craft the connector between the two – the brand strategy – and how this can be brought to life through visual identity, language, messaging, collateral, digital and internal culture.

A strong, strategic brand goes far beyond style and colour choices, it impacts every aspect of a business and is essential to momentum and growth. We believe it is the single most powerful tool available to businesses today and having the right strategy will ensure that you have true ambassadors who contribute to your success.

For more information on how we can help build your brand for growth please call us on 02 9360 0099 or book a free brand consultation.

CASE STUDY: BRANDING INCREASES SALES

Our rebrand work for Beerenberg resulted in a 30% uplift in sales nationally. Since that time, Beerenberg has gone from strength to strength with significant expansion in 2018.

We have continued to work closely together across brand building, marketing and packaging – read on for more detail. Or contact us to discuss how we may be able help your business.

Sally Paech \ Marketing Director
Beerenberg

“Working with Tiny Hunter has been the most productive, creative and exciting experience for Beerenberg. They “got us” from the first moment and since then we’ve moved ahead in leaps and bounds. We now know we’re heading in the right direction and we have Tiny Hunter to thank for it.”

OBJECTIVE

Beerenberg is a great Australian story – a sixth generation family owned and run company. They make the most wonderful range of jams, condiments and sauces, all on their farm in South Australia. Although 100% Australian made and owned, they were often mistaken for an imported product due to their ‘European’ look and feel. Beerenberg came to Tiny Hunter looking to rebrand, with goals for national and international growth. Six years later, we’re still working together.

SOLUTION

The first step was to define a clear strategic positioning. Who is Beerenberg? What makes Beerenberg different? What does Beerenberg stand for? Why should people care? The strategy developed, and the resulting brand promise to bring Australians ‘a taste of the country life’, still guides business decisions today. With this clear positioning in mind, we embarked on a complete rebrand. We said goodbye to the old fashioned, German style and hello to a fresh, modern brand that put the heritage and the people behind the company first.

RESULTS

Beerenberg’s initial rebrand resulted in a 30% uplift in sales nationally, leading to increased distribution and fantastic engagement by customers both old and new. That was six years ago, and since then we’ve continued to work in close partnership with Beerenberg in a strategic and creative capacity across a whole facet of brand building and marketing activities. This has included live events such as the The Honesty Box, branding for new product ranges such as dessert sauces and alcoholic jams, web and digital campaigns, and ongoing packaging evolution to ensure relevance in the fast moving world of FMCG. Beerenberg continue to go from strength to strength both in Australia and overseas, having recently expanded production facilities to double their output.

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services

AURA-SOMA

Beyond colour

BEERENBERG

A taste of the country life

K-ROO

Eat Roo Too

are you looking for growth?

CASE STUDY: BRANDING INCREASES SALES

OBJECTIVE

SOLUTION

RESULTS

AURA-SOMA

BEERENBERG

K-ROO

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