China market strategy & implementation
The Chinese are the number one luxury consumer in the world with 35% of total consumption. Tiny Hunter specialises in helping Australian businesses connect with China to maximise on this significant opportunity.
To succeed in the competitive luxury goods market in China, brands need to become more adaptable, creative and extremely focussed in their approach.
With the introduction of the Australia/China trade agreement (Chafta) and the introduction of the EMDG incentive, the potential for business growth is immense for Australian Business and the luxury goods market in particular. With over one million Chinese residents living in Australia and a very engaged consumer market in mainland China, there is a huge opportunity for Australian brands to attract the solvent Chinese market.
This lucrative proposition changes the playing field and for Australian luxury brands, can represent opportunity never before explored. However, your entrance into this market must be approached with consideration. The balance is in retaining the integrity of your brand values whilst addressing differences in purchasing behaviour when thinking about conducting business in China. It’s not simply translating your site - there are cultural triggers, geographic and demographic factors that if well evaluated, will present your luxury offering at its absolute best. In order to succeed, it is crucial to have a robust and effective strategy.
At Tiny Hunter we will develop a meaningful and effective China Strategy that is respectful to your current brand. Once we have assessed your product or service and its appeal to the Chinese market we will then review your current brand assets and communications collateral, building from there an effective roadmap for market launch.
Australia is synonymous with integrity in the minds of this consumer and with a focus on quality and authenticity, building trust is imperative with the Chinese luxury shopper. Tiny Hunter will help accurately target these core cultural values to help your brand capitalise on this incredible market opportunity.
has emerged as a major global
consumer of luxury goods