Content creation & distribution
You can have the best product or service in the world but unless you can get people to truly engage with it, and buy it, what’s the point?
You need to have a laser sharp focus for your marketing efforts. So many companies waste thousands of dollars in marketing with inconsistent messages, a reactionary approach and a lack of clear focus on what problems they solve, and importantly who they solve them for. This inevitably results in a brand trying to be all things to all people and not genuinely connecting with anyone.
When you have clarity on who your ideal customer is, what your offering is, and why it is relevant to them (from their perspective not yours), you will have a strong foundation for all marketing activity. This means any marketing spend is much more effective, and better still you can build advocacy so that your true fans can spread the word for you.