Beerenberg - Rebrand


Beerenberg understood the need to clearly define the foundations of their brand. They engaged Tiny Hunter to work with them in creating a clear brand strategy and a new visual direction for Beerenberg that best communicates the true essence of this great Australian brand: “the provenance of our farm, to the heart of your home."

Beerenberg is a great Australian story - a sixth generation family owned and run company. They make the most wonderful range of jams, condiments and sauces, all on their farm in South Australia. Although 100% Australian made and owned, they were often mistaken for an imported product due to their ‘European’ look and feel.

Tiny Hunter came onboard to uncover what was true and unique about the Beerenberg brand. Beerenberg is all about quality and about the delight people experience when they taste a range of products that have been crafted purely with taste in mind. 

With such a long and rich heritage we brought to the forefront the people behind the brand, the Paech family and the Beerenberg staff. Each product is named after a family or staff member, and in a fun and quirky way we tell their story. This approach connects consumers with the brand in an engaging and emotional way.

The rebrand has resulted in a 30% increase in sales nationally.

  • Brand strategy
  • Brand identity
  • Photography
  • Packaging design
  • Environmental graphics
  • Point of sale collateral
  • Website design and development (ecommerce)
  • Launch concept
  • Social media strategy
  • Social media management
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family farm table jar display
Working with Tiny Hunter has been the most productive, creative and exciting experience for Beerenberg. The team went to great lengths to fully immerse themselves in our brand - we know they care. They are exceptional communicators and constantly strive for perfection in their work. It is a genuine partnership. They "got us" from the first moment and since then we've moved ahead in leaps and bounds. We now know we're heading in the right direction and we have Tiny Hunter to thank for it.
Sally Paech \ Marketing Director \ Beerenberg
children running Beerenberg family farm Blood orange marmalade strawberries Beerenberg jar display invitations welcome display farm display jars on shelves Beerenberg desktop Beerenberg farm