Cockle Bay Wharf - Rebrand and Website Design and Development
In defining the brand strategy for Cockle Bay Wharf we uncovered that very special piece of magic that makes Cockle Bay Wharf unique – ‘A beyond dining experience and cultural hub’. In bringing the brand to life, this thought infused every touch point from the photography to the type style to the digital strategy and content.
The positioning line ‘stir your soul’ is an evocative call to action that speaks straight to the heart. People don’t choose an entertainment precinct based on a list of rational features. It’s how a new flavour, a new encounter or new experience makes them feel on the deepest level. The visualisation focuses on the idea of soul, using it as a thread that runs through all applications – music for the soul, soul food, heart and soul. The look is rich and lush suggesting something that people deserve to treat themselves to after the working week.
The website was awarded 'Best in Class' at the Interactive Media Awards 2017.
- Brand strategy
- Brand identity
- Brand photography
- Website strategy
- Website design and development
- Digital campaign strategy
- Campaign management