Cranbrook Group - Cranbrook Residences Property Development Branding
Cranbrook Residences is the very first boutique retirement lifestyle village imagined, created and then superbly built by aged care property group Cranbrook Care. Cranbrook Care are known for their extraordinary offering in full service aged care facilities, and with their entry into the retirement village market they have applied the same principles of exceptional quality, architectural design, attention to detail in services and finishes and sophisticated living.
Tiny Hunter’s role was then to capture the essence of Cranbrook Residences and express this through the brand identity and marketing communications, with as much style and precision that was infused into the creation of the village itself. The thought behind the branding is ‘layers of life’. The communication celebrates stories of life and community in harmony with the natural environment. The logo is an abstract representation of the age of a tree, its growth rings a metaphor for the passage of years. Photography of the modern architectural residences are complemented by beautiful natural textures and lifestyle imagery throughout.
- Brand identity
- Brand photography
- Marketing collateral
- Website design and development