Sydney Airport - Get a Taste for Travel Campaign
To shift passenger’s perceptions and habits about eating at Sydney Airport, Tiny Hunter embarked on a campaign to encourage travellers to dine before they fly. The campaign was focused on educating travellers about the value, choice and convenience of a fantastic array of dining options at the airport - from quality coffee to sit down lunch to on-the-go food. The communication included a $10 meal offered by the different retailers, and a coffee map to educate travellers on where to buy from a huge selection of great coffee options and blends. Media included outdoor banners, digital and printed signage, printed flyer, social media and web banners, strut cards and laptop trays.
The campaign was activated for two months across both T1 and T2 terminals.
Excitedly, the campaign is the first of Sydney Airport’s new retail look and feel, devised to tap into that feeling of escapism and joy when travelling.
- Brand strategy
- Messaging architecture
- Campaign creative
- Marketing collateral
- Signage design
- Point of sale collateral
Photography by Julie Adams.