Tiny Hunter wins Silver at the BETTER FUTURE Sydney Design Awards 2026

Our work for Sydney Imaging Specialists has won Silver in the Graphic Design – Identity and Branding category at the BETTER FUTURE Sydney Design Awards 2026.

We’re proud to see this work recognised, and even more so to share the win with our client. Together, we created a brand that brings the business strategy to life and reflects the specialist expertise and genuine care Sydney Imaging Specialists is known for.

A NEW CHAPTER WITH A CLEAR POINT OF DIFFERENCE

Based in St Vincent’s Hospital, Sydney Imaging Specialists was becoming an independent, physician-owned clinic. A change in ownership and name called for a brand that could carry its established reputation into a new era, with a firm deadline for the transition.

The defining difference was already within the business, specialist radiologists at the helm, with a deep commitment to the people in their care. Our task was to make that difference clear.

PRECISION WITH A HUMAN TOUCH

The strategy needed to speak to two distinct audiences, patients and referring doctors. Each with different needs, but a common shared priority, the best possible health outcomes. 

We developed positioning and an identity that brought clinical expertise and personal care together, captured in the line ‘Precision imaging. Superior care.’

That thinking extended into the physical environment, with close collaboration to align the clinic fitouts with the brand and create a warm, welcoming experience.

Explore the Sydney Imaging Specialists case study.

RECOGNITION WORTH SHARING

Strong brands start with a clear understanding of what makes a business valuable. Design gives that value a form people can recognise, understand and connect with.

Thank you to the Sydney Imaging Specialists team for trusting us with this pivotal chapter, and to BETTER FUTURE for recognising the work.

If your business is entering a new phase, your brand should help you move forward with confidence. Let’s talk.

Written by: Sakina Javed
Published: October 12, 2026