Brand Audit

At Tiny Hunter, we dive deep to uncover what’s working, what’s not, and how your brand can deliver more value to your business. Whether you’re refining your positioning or preparing for a rebrand, a thorough audit ensures your next move is a smart one.

What is a Brand Audit?

What you are doing now might be ‘working’, but you may be falling short of what’s possible and not even know it. A brand audit is a comprehensive review of your brand’s performance. It assesses every aspect of your brand – from visual identity and messaging to customer perception and internal alignment. A brand audit will also evaluate how your brand is experienced across all touchpoints, identifying areas of strength as well as inconsistencies that may be holding you back. A brand audit will provide a set of recommendations that hone in on potential quick wins, alongside longer-term opportunities

Key areas of a brand audit include:

• Assessing brand strengths and weaknesses
• Identifying opportunities for improvement
• Evaluating brand consistency across channels and touchpoints
• Analysing brand perception from customers and staff
• Benchmarking performance against competitors

Why a Brand Audit matters

Even well-established brands can drift. When what you say and what people experience fall out of sync, trust erodes. A brand audit provides a clear picture of how your brand is performing and where it’s falling short. It provides you with the insight you need to make strategic decisions that drive consistency, connection, and growth.

Benefits include:

• Clarity on what’s working and what needs adjustment
• Understanding the gap between intended positioning and external perception
• Understanding how well you are differentiated from competitors
• Having a practical roadmap for next steps – both immediate improvement and longer-term opportunities
• The ability to build a business case to for investment into brand building
• Confidence to move forward with purpose and clarity

Our Brand Audit process

We have developed a proven process over 20+ years of working with established brands. Our process has three tiers pending the complexity of your business and the scope of the audit. Contact us to discuss the right brand audit for your business.

Research and analysis

• Brand and web questionnaire and discovery call
• Internal stakeholder interviews/surveys
• Customer interviews/surveys
• Market and competitor analysis
• Visual identity audit (logos, imagery, brand application, website, social media)
• Brand messaging audit including tone of voice
• Digital analytics audit
• Web UX audit
• Market / competitor audit

Findings, insights and recommendations

• In-depth data interpretation
• Identification of themes, gaps and opportunities
• Clear, actionable recommendations to improve your brand and website performance
• Guidance for implementation or further brand development

The Brand Audit Report

What you get in our brand audit report

• Review of your brand’s visual identity for consistency, distinctiveness, and impact.
• Assessment of your brand messaging to ensure you are clearly communicating who you are, what you do and why it matters.
• Analysis of your market positioning against key competitors for impact and differentiation.
• Website performance audit covering traffic, engagement, SEO, and opportunities to improve.
• Website UX review with actionable recommendations to boost usability and conversions.
• Strategic recommendations and opportunities
• Perception gap insights into your intended brand perception versus actual employee and customer perception

The benefit of the brand audit report:

• Clarity on the changes needed to ensure a cohesive and professional brand presentation that builds trust and recognition.
• Clarity on the changes needed to ensure alignment between your intent and your audience’s experience – a crucial step in strengthening brand performance.
• External, expert-backed insights to support your strategy and create internal buy-in.

Success stories: Transforming brands through audits

A brand and website audit for Boost Design resulted in brand refinements and a website redesign that has seen onsite conversions increase by 100%. The Boost Design case study is coming soon, in the meantime see how we helped Supex evolve and unify their brand across channels following an audit, and how we helped Flying Tigress reposition in a changing market.

Explore more of our work

Why Choose Tiny Hunter for Your Brand Audit?

• Experienced team with a proven methodology
• Data-driven approach that results in clarity and alignment
• Tailored audits based on your business size, goals and context
• Long-term value through practical, strategic insights

Most companies are failing to take full advantage of their brands as a key business asset – is yours one of them? Get in touch to speak with one of our strategists.