Tone of voice
Content creation & distribution
Film & animation
Employer value proposition
Employee engagement strategy
Internal collateral & campaigns
Tools & processes for living the brand
Even the most captive marketing campaigns with the most excessive advertising budgets can fail to deliver the ROI you might expect in the absence of strong brand foundations. To believe what you have to say, audiences need to believe in you. They need to trust in you, value what you say, what you do, what you offer.
Brand development can often be overlooked and underestimated as businesses seek to get to market fast or achieve short-term results. However, results will only ever be just that, short-term. The companies who ultimately rise to the top, enjoying continuous business growth in the long run, are those who have invested themselves in creating, building and maintaining their brand. It is the foundation over which your sales and marketing activities lie – without it; you’re striving for success with a very thin foundation.
For family businesses, branding is perhaps even more important. A family owned business has a strong story to tell, a heritage, a passion that could help them to achieve competitive advantage if distilled with the right messaging and the right brand identity. That’s where Tiny Hunter come in.
We are recognised as a leading corporate brand agency Sydney wide, specialising in helping family businesses like yours to compete with the cream of the crop and drive business growth. We’re not just designers. We’re creatives, we’re strategists and we’re trusted partners for our clients, playing an intrinsic role in helping them to achieve their business goals.
Our reputation as one of the leading specialist providers of corporate branding Sydney has to offer is a direct outcome of our results-driven approach. Every single project, task, campaign, idea, strategy is designed to drive business impact. We provide full-service creative branding support to our clients, offering end-to-end services including:
The starting point of establishing your brand experience is to set your brand strategy. We do this based on deep insight, conducting research to understand your audience and their nuances and translating this insight into a messaging matrix and creative blueprint for your brand.
To bring your brand strategy to life, we establish and define your brand identity, creating the visualisation of your brand; the look and feel, the core messaging, the tone of voice, the personality. We set this brand identity in stone through producing clear brand guidelines which enable your teams, existing and future staff and suppliers to ensure your brand is accurately represented across all communications.
We can roll this brand identity out across your core sales and marketing materials and even your product packaging to ensure consistency in front of customers and prospects.
With a strong brand foundation established, it’s time to layer this over with marketing and sales efforts that reach and engage your target audience. We can help develop and execute your marketing and content strategy, developing the materials and launching campaigns that get your brand in front of the right people.
Your website and digital presence play a key role in demonstrating your brand experience. We help our customers to establish a consistent brand presence across all digital assets including videos and digital ads and of course, your online shopfront, your digital business development engine – your website.
Shape your brand experience from the inside out by creating an aligned internal brand culture. We can shape all your internal comms touchpoints to reflect your brand, so that employees feel, understand, appreciate and exude your brand values and identity.
Whatever your corporate branding and marketing objectives, talk to Tiny Hunter about what you’re seeking to achieve, and we can outline how we can help. We’d love to become your partners in business growth!