Employer value proposition
Employee brand engagement strategy
Internal collateral & campaigns
Tools & processes for living the brand
Before any cultural work commences it is essential that a clear brand strategy is in place.
In the case of a rebrand or repositioning, it’s important to take your team on the journey. Getting creative to ensure you have buy-in at all levels is absolutely worth the return on investment.
From there, it’s ensuring the brand is alive and well across recruitment, onboarding, coaching and retention. Leaders must live and breathe the brand, they must employ people who enthusiastically deliver what the brand promises, all HR and operational processes must be aligned to the brand, and brand awareness must be continuously measured.