Tone of voice
Brand identity is the expression of your strategy through how it looks and sounds across all touchpoints. Ensuring your brand is articulated with clarity is essential to forming an emotional bond and ongoing loyalty with your consumer.
In most cases you will have direct competitors selling similar, if not the same products. Your brand identity works to demonstrate the factors defined in your strategy that make you, uniquely you. The emotional connectors that engage the consumer and position your product or service as more desirable. It’s what allows premium products to charge prices above the status quo.
Understanding who your customers are, their plans, desires, challenges, needs and drivers, their personas, the aspects of your offering that offers value to each persona, each audience – these are the insights that underpin your brand strategy. This is what helps to create the blueprint of your brand and the messaging that it should convey.
How you bring this all to life, make it work, make it matter – is by establishing your brand identity. And it just so happens that building brand identities which bond with your customers, break boundaries and firmly encapsulate your position and value is our specialist area of expertise.
As a leading agency for brand identity design Sydney wide, Tiny Hunter offers a full array of services to light up your brand and visually bring it to life – with impact and with consistency. We work with customers to ensure their brand really lands a punch. We help brands make an impression, achieve cut-through, be remembered and be valued. Our brand identities drive real business impact.
So how can we help drive your business forward?
As the preferred brand identity agency Sydney wide for many businesses, Tiny Hunter offers a full spectrum of brand identity services. Whether you are seeking a complete brand transformation, a brand refresh or need to establish a brand identity for a new business or product, we have the experience and expertise to help realise your objectives.
Our brand identity services include:
Our expert creatives can help transform your brand strategy into a visual identity, establishing the look and feel of your brand from your logo to brand colour palette, your brand font and style to your iconography.
It’s not only your messaging but the visual aesthetic of your brand which should speak to and resonate with target audiences.
Tone of voice
As the saying goes, it’s often not about what you say, but how you say it. Defining the tone of voice for your brand will go a long way to cementing a particular brand perception. Working with our wordsmiths, our customers truly find their voice, defining a tone of voice that gives their brand a personality that is truly reflective of who they are.
Creating your tone of voice and visual identity is great, but to ensure consistency, you will need to ensure clear brand guidelines are in place which can be followed and governed.
Our team can develop a brand book with specific guidelines which depict how your brand should be represented in all communications, including style of photography, use of your logo, fonts to be used, when and how to use brand colours amid various other elements.
Put your new brand visuals in front of the world by incorporating your brand identity into your brand collateral. Tiny Hunter are on hand to help translate your visual identity across all your key brand sales and marketing collateral including website, brochures, datasheets, catalogues, exhibition stand designs – even your pens and notebooks!
Your brand identity doesn’t just need to be reflected in your sales and marketing collateral, but your product packaging too. As one of the most frequently encountered customer touchpoints, it is important to ensure product packaging portrays the consistent brand perception and position as every other touchpoint in the customer journey.
Ensure the value you have to offer is clearly heard and appreciated by establishing a strong, authentic brand identity. As the leading experts in brand identity in Sydney, we’re here to help your company realise its full potential. Together, let’s build the brand you’re meant to be and carve your path towards business growth.