You can have the best product or service in the world but unless you can get people to truly engage with it, and buy it, what’s the point?
You need to have a laser sharp focus for your marketing efforts. So many companies waste thousands of dollars in marketing with inconsistent messages, a reactionary approach and a lack of clear focus on what problems they solve, and importantly who they solve them for. This inevitably results in a brand trying to be all things to all people and not genuinely connecting with anyone.
When you have clarity on who your ideal customer is, what your offering is, and why it is relevant to them (from their perspective not yours), you will have a strong foundation for all marketing activity. This means any marketing spend is much more effective, and better still you can build advocacy so that your true fans can spread the word for you.
Want to know more? We’d love to discuss some of our brand and marketing work in more detail, including how we have achieved measurable growth for our clients.
The first rule of a successful brand marketing campaign is that you can’t be everything to everyone. Attempt this, and you risk missing the mark and being nothing to no one. A lack of genuine connection with your target market is one of the biggest problems that brands face in their marketing; and when combined with inconsistent messaging and a clear lack of focus, it makes it very hard to succeed.
In this technological day and age, it can be hard to decide on what channel to take when marketing and what message you’re putting across on them. Luckily for you, at Tiny Hunter, we love asking questions and more importantly, we love getting the right answers too.
The first thing that we consider in successful marketing for your brand is communication. Marketing is no longer a one-way conversation it’s about creating a genuine engagement that adds value. We listen to your current customers, prospective customers, employees and stakeholders. We research your competitors. We don’t stop until we define what makes your brand remarkable and then we ensure that we get the message across to the right people at the right time and in the right place.
Tiny Hunter is an Australian-owned company and we are experienced and well-positioned to understand what makes the best brand marketing in Sydney and around the world. We don’t believe in guesswork, but we don’t play by the rules either. We believe in creating remarkable, imaginative and effective brand marketing for our clients that will help them reach their business goals.
Here are the most important things to consider when doing your brand marketing in Sydney:
You can’t be everything to everybody and you have to be hyper aware of who you are wanting to target through your marketing. Now more than ever, customers are looking for a meaningful and authentic brand experience when they buy a product or service and your marketing should reflect that.
Understanding the basics of your target audience is simply a no-brainer; what age are they? Where do they live?
However, you have to go deeper into understanding your audience to get them to truly engage with your brand. That’s why we ask questions like What moves them? What are their interests? Do they have families? Pets?
We are here to find a way to connect their authentic selves with your product or service in a way that will make your marketing much more effective.
The message and medium
Firstly, remember that the message you want to get across needs to align with your brand identity and goals. You have to send out messages that are consistent and authentic to your own values.
Then you need to consider how you are going to get the message out to your target audience in a way that it is most effective. We research your customer journey and identify what medium your ideal customer spends the most time on and when they are most likely to engage. This means we position you to put out the right message, to the right people, at the right time.
There’s no point in implementing brand marketing if you don’t look at the results. We can help you track your campaigns to see how they perform and where they are exceeding or falling below expectations, and this allows us to adjust your campaigns in order to get the best results possible.
If you’d like to know more about how we can help you achieve your brand marketing goals, then simply get in touch. We look forward to hearing from you.