“It was really important for us to work with a brand agency that ‘got us’ and our members, and Tiny Hunter were just that! As a family business and members of Family Business Australia themselves, they understood the competitive advantage of being a family business and they also understood the complexity of multigenerational viewpoints. We needed a brand and messaging that spoke to all and where our members felt like our conference was simply one they couldn’t miss and had the flexibility to design their own experience. Knowing that Tiny Hunter had worked on building the brands of many family businesses (i.e. Beerenberg) we knew we would have a shared vision in creating a strategy and design that family businesses and their advisors would connect with. Our pursuit is to put together a conference where our delegates feel year-on-year they are part of something designed, specifically just for them. It really is their conference, their way.”