We believe brand should live at the very heart of your business. That’s why we’ve created our Brand Kinship® Framework where we build brands from the inside out, fostering clarity, alignment and long term growth. It’s a people-first approach to achieve the five foundational pillars of brand strength: Brand DNA, Distinctiveness, Differentiation, Discoverability, and Dynamics.
“Brand Kinship is a state of being where there is alignment from within the very heart of a business out to its employees, customers, partners and communities. Where internal intent is clear and fully realised, and in harmony with the culture and market it serves.”
Jodie de Vries, Founder & Brand Consultant
Strong brands don’t just sell, they create relationships. Going beyond a single product or interaction, brand becomes an invisible thread that binds people, products and experiences – fostering loyalty, emotional connection, and shared identity. It’s about building brands that people don’t just buy from, but belong to.
The process of redefining or refining your brand is not a superficial process. It’s a time of reflection that requires both introspection for the business and the gathering of external perspectives and datapoints. From there we build an understanding of the current state, a rich view of the desired future and an actionable plan to move from one to the other.
Our ultimate mission is to enable organisations with the tools, training and guidance they need to deliver a distinctive, brand-aligned experience every time – whether someone is engaging on social media, visiting a website, or applying for a job.
If you would like to know how Brand Kinship® can help you create clarity, alignment and better connect with your audience we’d love to hear from you. Call us on 02 9360 0099 or make an enquiry.
