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The average person consumes about 34 gigabytes of information a day. That’s approximately 100,000 words being heard and read! So, it should come as no surprise that in a world of information overload, the clearest and most memorable brands win. The ones that know who they are, what they stand for, and how to tell a story that resonates.

At Tiny Hunter, we know that a strong brand strategy and story isn’t just a ‘nice to have’, but one of your most powerful business tools. Especially when you’re trying to stand out and earn the attention of the public or media.

Great stories don’t happen by accident. They’re built with strategic depth: clear positioning, emotional resonance, and a sharp sense of purpose. A foundation that gives people something to connect with, remember and talk about.

STRATEGY GIVES YOUR PURPOSE POWER

Plenty of brands offer great products and services. But if you can’t communicate why your brand matters, people won’t notice (let alone care!). We see it time and again: businesses with strong values and a meaningful mission, but execution that’s muddled or inconsistent.

This is where the real work begins. Strategy shapes your brand story, messaging, voice and visual identity so everything feels cohesive and compelling. It translates mission into meaning, and ensures your brand connects with the people who matter.

And your brand strategy and story doesn’t live in a pitch deck or only come out for PR. It becomes the foundation for everything, from marketing and campaigns to media and partnerships. The brands that win attention today are the ones that can explain who they are and why they matter in a single sentence. Can you?

STORIES THAT STICK GET SHARED

We recently helped our client Duxton Bees launch Fuzzy Bum – a proudly Aussie honey brand with a serious mission. With over 9,000 hives under its care and pollination services supporting thousands more, Duxton Bees is on a mission to protect Australia’s pollinators and promote sustainable beekeeping. It’s an urgent, important story, especially as our local bee populations face increasing threats from climate change and the spread of the Varroa mite.

But in today’s media landscape, even the most meaningful mission needs to cut through. It needs a story that sticks. That’s where branding comes in.

Working closely with Duxton Bees, we developed a bold, consumer-facing brand built to drive awareness and action. The result was Fuzzy Bum—100% Australian, fully traceable honey with a name that captures the quirky charm of healthy bees and a brand identity that sparks instant curiosity. The visuals were bright, the tone was playful, but the message was crystal clear: this honey helps protect our bees.

And the media have since loved it. Fuzzy Bum has been picked up across a range of outlets—not just because it’s a great product, but because the brand told a clear, emotive and purposeful story.

Check it out:
Inside FMCG
Packaging News
Ad News

SO WHAT CAN YOUR BRAND LEARN?

If your business is doing meaningful work but struggling to get noticed, ask yourself:

• Is your purpose easy to understand? Can you describe it in a sentence? 
• Is your brand distinct and memorable?
• Is your purpose aligned across your identity and messaging?

Fuzzy Bum’s success wasn’t accidental. It was built on strong foundations, with a brand identity rooted in authenticity, emotion, and impact. It’s proof that when purpose and positioning align, the world listens. 

Need help getting your story right? Explore our brand strategy services or contact us today.

Written by: Sakina Javed
Published: July 2, 2025