Getting new customers to buy your products is a long road from inception to purchase. You have to have a multitude of successful touchpoints in a number of channels that encourage your customers to move further along their buyer journey.
Even the most talented marketers must work hard to find innovative ways to attract new customers without blowing the budget. At the end of the day, acquiring new customers is expensive and that’s why having trusting and loyal customers in your roster already is essential.
Delighting and exceeding your current clients’ expectations is much easier and more cost-effective than trying to acquire new ones.
They might sound like the same thing, but there are big differences between customer and brand loyalty.
Customer loyalty is when a customer will keep coming back to buy your products or services due to great prices, good quality and special offers that they know they won’t get elsewhere. This is simple to achieve by a holistic and comprehensive loyalty scheme. But these customers could buy products elsewhere if they see better prices.
Brand loyalty transcends customer loyalty in that customers won’t just return to you because of prices. Customers that are loyal to your brand don’t keep purchasing due to price, but because of your brand ethos as a whole. They are less likely to go anywhere else to buy their products and they become excellent brand ambassadors.
Branding your business successfully goes a long way in ensuring that customers stay loyal to your brand and this is why:
As you can see, getting your branding on point is an effective way to create an engaged, loyal customer base who will, in turn, naturally attract new customers for you. Given the competitive nature of business these days, it is crucial to ensure you are building a strong brand with clear differentiation.