Trust is one of the most important elements in any customer relationship. It’s absolutely essential for brands of all sizes to build a trusting relationship with current and prospective customers. If your customers trust you, they are far more likely to buy your products or services and will also be happier to pay premium prices.
By building trust, you can turn your customers into advocates for your business who will be more than happy to provide word-of-mouth recommendations – a marketing tool that is almost priceless. What’s more, brand trust means that your customers will keep coming back for more – a massive benefit when you consider that customer retention is cheaper than customer acquisition.
But how do you build this trust?
The best way to earn your customers’ trust is naturally and we’re here to show you exactly how to do that.
At the end of the day, you can have the best customer support team and have a wonderful relationship with your customers, but if your product doesn’t wow them — then you’re not going to build up trust. First things first, your product must go through rigorous testing before it hits the market. This gives you the opportunity to really iron out all the kinks and ensure your product is up to your customers’ expectations.
Another good idea is to send your product out to loyal customers for free, to do a bit of research and get some feedback on what is and maybe isn’t working. This gives you the point of view that you are looking for, to ensure that you can sell your product at the highest quality possible. Always make sure that every service, communication or product coming out of your business is of the same consistently high standard, as your customers will expect what they have received before and if there’s no consistency, then there’s also no trust.
Safety is a primary concern in any industry, especially now — with the rise of online shopping. Make sure that customers don’t have to second guess putting their banking details and personal information into your site. Safety is a big step on the journey to customer trust and if you have spam, a hard-to-manage checkout process or other issues that may seem small, it could still be off-putting for customers. Always ensure that you have some trust seals or badges that confirm your site is a trustworthy one and that you have teamed up with renowned global payment options.
Never underestimate how important it is to be visible and accessible to your customers, particularly on social media. By being active, you allow your customers to engage with you about a number of different aspects — it could be complaints, compliments, praise or just friendly banter. Don’t forget that engaging with your customers is part of the bigger marketing plan and is a wonderful way to build a trusting relationship with them. We’re so often put in touch with bots these days, that it is always nice to know that there is a human on the other side of the screen.
It’s always a good idea to be transparent with your customers; don’t try to hide your strengths or weaknesses. Don’t be afraid to send a customer to a competitor if your products aren’t what they need, always put your customers and their needs above getting them to buy your product under false pretences.
An honest and reputable brand is hard to come by. So, if you show your customers that your brand represents both of these qualities, then they are going to have more reason to trust you and to buy your products.
These are just some of the ways that you can naturally build up customer trust. At Tiny Hunter, we know all about the journey that brands go on to achieve great heights and we’re here to chat more or support you along the way if needed.