From 2009 to 2014 $18b in sales has shifted from large to small companies*. There is so much opportunity for SMEs, but how do you even begin to navigate the many elements of consumer insight, branding, sales and marketing to achieve success? Join us for breakfast on October 19 discuss real-time, relevant examples of how SMEs are winning in the FMCG retail space and take away key learnings for your own business.
Join Anthony Paech, Managing Director of the great Australian small business success story Beerenberg, Jean-Yves Heude, ex CEO of Kelloggs ANZ, Sharlene Zeederberg from research company Leap Insight, and Emma Scott, Lead Brand Strategist at award-winning branding agency Tiny Hunter as they unpack the topic and provide valuable insight into taking your business to the next level.
The Paech family has been running the Beerenberg Farm in Hahndorf, South Australia, for six generations. Over the last 40 years, the Beerenberg product range has grown from jam to include marinades, marmalades, chutneys, sauces, pickles, dressings, meal bases and olive oil. Anthony has been a driving force in securing Beerenberg’s place on major supermarket shelves domestically, and in growing Beerenberg’s export success. Anthony sits on the board of Food SA, and on the Board of the Australian Food and Grocery Council.
Specialising in helping family-owned consumer goods companies to win in the retail environment, Jean-Yves transfers and adapts the best concepts and practices used by the main FMCG multinationals. Offering coaching and advice to optimise the effectiveness of the business, Jean-Yves often acts as a change agent inside the organisation, working alongside management as an extension of the team
Sharlene from Leap Insight has spent the last 20 years encouraging companies, both large and small, to make better use of their customers and put them at the heart of business decision making. With extensive research expertise, multinational corporate experience and powerful facilitation skills, Sharlene’s aim is to challenge businesses to unlock their potential by putting their customers front and centre of their decision making around branding and innovation.
Emma Scott is an award-winning creative director and brand strategist, heading up the creative team at Sydney-based branding agency Tiny Hunter. Through Emma’s 15 years in the industry, she has developed a great love for supporting Australian brands in their growth journey. Her keen interest lies in strategic planning to capture the hearts and minds of a business’ most desired customer. Tiny Hunter is known for its human-centric approach to branding – Brand Kinship®, an approach which Emma has championed throughout the agency.
*Source : Boston Consulting Group