K-ROO campaign selected as a finalist in esteemed AGDA Awards

The annual AGDA Design Awards recognises the best creative work in Australia, and we’re excited to announce that our campaign for K-ROO has just been listed as a finalist in the Media Category.

The 2018 AGDA Design Awards Gallery is now live with all Finalists displayed. AGDA said: “The Finalist level is deemed an award level in its own right, the equivalent of Bronze in other awards programs, so it is already a fantastic achievement.”

Macro Meats, a family-owned Australian business, is the world’s largest retail distributor of wild kangaroo meat. It is the exclusive supplier to Australia’s supermarket chains and a major exporter.

They came to us looking for brand strategy, identity, packaging and a cut-through campaign for their K-ROO brand. The aim? To help our grand nation fall in love with this underrated protein that packs a nutritious punch.

The resulting campaign film had a good old dose of Aussie humour that tested very well on the laugh out loud factor.

Our favourite review of the EAT ROO TOO campaign film has to be this one: ‘It’s made me realise how long it’s been since I had roo. I might even pick some up tonight. Shit, did advertising just have an effect on me? But yeah, funny as hell. Nice work Tiny Hunter.’

The official AGDA award ceremony takes place in Melbourne on Saturday 10th November, and we’ve got our fingers crossed that K-ROO and the Tiny Hunter team will walk away with a gong. Wish us luck!

Published: October 4, 2018

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