Packaging inspiration August 2017
Packaging is a core offering here at Tiny Hunter and keeping up to date with ideas and trends is an important part of the creative process. In our new monthly feature, we bring you some of the world’s best packaging – which this month includes watches packed in water, rum with a purpose, and cookie boxes that offer more than meets the eye. Let the inspiration commence.
FITZROY PREMIUM NAVY RUM
Turning waste into an opportunity to ‘get wasted’, this unique product and packaging designed by Fitzroy Advertising Agency in Amsterdam sees the convergence of sustainability and style. The reusable liquor flask is created from recycled glass harvested from the North Sea of the Netherlands. Similarly the bottle cap is made from melted and pressed waste such as Coca-Cola wrappers found upon beaches, with this distinctive, marble-look design firmly asserting the products environmental mission.
RALLY A CAUSE
Connect a product to a relevant cause through packaging design to draw in consumers interested in making a positive change and link the brand to a higher purpose.
SUPERFLY, FROM BEVERAGE COMPANY FIREFLY
In a bold move, drinks company Firefly leaves the logo behind and pushes their botanical design to the forefront for new juice drink, Superfly. This ‘no-logo’ bottle was designed to reflect the purity of the drink with the stunning illustrations inspired from botanical books. This decision to push the brand name to the back and champion these illustrations effectively creates intrigue, mystery and a feeling of allure around the product. The innovative design makes Superfly stand out from the crowd of juice products, whilst the design clearly reflects the natural essence of the product.
BE BOLD AND BRAVE
Brave packaging designs can be a way to differentiate products from conventional competitors, with bold and eye-catching designs further accentuating the unique elements of a product.
SAIKAI COOKIE BOOKS
Combining function and fun, this cookie box concept design by students of Mid Sweden University is both innovative and practical. The hexagonal shape, which stands for communication and balance, is inspired by nature with the beautiful patterns similarly evoking the essence of mountains, rivers, and fields of tea. The importance of communication and balance is made more evident as the box is unfurled. Designed for sharing, the box acts as a conversation starter whilst also being fun to play with.
MULTIFUNCTIONAL DESIGN
Packaging design is important on and off the shelves. Keep the product in the package through designs that are multifunctional and create conversation.
TASTILLERY TASTING BOX
Reflecting the brands focus on discovery, the intricate illustrations that run seamlessly over this Tastillery liquor tasting box invite the consumer to delve deeper into the product. Becoming the first step in this experience of discovery, the stunning packaging creates curiosity and inspiration which links to the unique drinking experience Tastillery provides. By telling the company story through these illustrations, this beautiful packaging well and truly becomes part of the product.
PART OF THE PRODUCT
Emphasise the role that packaging design has in the consumer’s experience by engaging in the unique story and purpose of the product.
FESTINA DIVERS WATCH
Exemplifying the motto ‘we believe in what we see’ this striking packaging design for Festina Diver’s watches immediately convinces customers of the product’s function. Packaged in a transparent bag filled with distilled water, the waterproof nature of the watch is convincingly displayed and the high quality of the product affirmed.
FOCUS ON FUNCTIONALITY
Use innovative packaging designs to instantly demonstrate the benefits of the product and convince the customer of its use.
Are you looking for help with your packaging? Visit our showcase for our latest case studies or contact us on +61 2 9360 0099.
Written by: Jodie de Vries
Published: July 27, 2017