Tips for being brand-led everyday and the power of micro

Most people think branding is a project they can do, and can tick of their list. But it’s not, branding is forever – something you need to lean into everyday, in every facet of what you do – and here are some quick tips to help.

BRANDING BEFORE BREAKFAST EP 97 – Tips for being brand-led everyday and the power of micro

Hi everyone, I’m Jodie. I’m the MD at Tiny Hunter. And today, I am reflecting on the thought that branding is forever. Now, what I mean by that, well, I think businesses often consider that a brand is fine. They don’t need to do anything or they need to do a rebrand as a discrete piece of work, and then it’s done. But going through a rebrand, is really the first one percent of what you need to do, and then it’s putting that into action every single day. I just want to talk about that a little bit. So obviously been through a rebranding, you’ve got your brand guidelines, all the wonderful things or maybe haven’t been through a rebrand, you’ve got your brand and it’s great and there’s no issues there. What can you do in the day-to-day, to make sure you’re living and breathing that, making the most out of it and having the maximum impact?

A few tools. One is that we recommend having key messages. The three to seven messages that are really core to your business, communicating who you are, what you do, what makes you special, why anyone should care. What are those unique points? So, if you’ve got these foundational messages, any time that anyone is crafting anything in the business, whether it’s a campaign or some copy for a website, or maybe it’s email marketing. It doesn’t matter. You’ve got those core messages that you just want to be repeating again and again, and you’re not doing it verbatim either, you’re weaving in the sentiment or the thought behind them in a contextually relevant way. Key message is really important.

Another good tool is just having a really simple checklist for any communication. Is this really talking to the target audience? Is it adding value to them? Is it communicating those key points about us? So having a quick little five point checklist that you can review, that’s just a real thought starter to make sure that you’re switching into brand mode when you’re reviewing any of your content.

And then the third thing, I wanted to suggest is just thinking about those micro interactions, because I think they are the real icing on the cake when it comes to being brand led. They are things like, you’re really standard order confirmations on your emails, or your error messages or little items of communication that could be really just bland and functional, and 90% of the time they are, or where you can infuse that little bit of magic. Where someone will receive it and they will notice. It might not be conscious, but they will notice. And those little extra bits can really, really make your brand sing. So, branding is forever. How are you going to think about building your brand every single day. That’s it for me. It’s time for brekkie.

Jodie de Vries

Written by: Jodie de Vries
Published: December 8, 2021

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