What are you going to spend your time on this year that will move the dial on your brand?

I share an experience I had with a brand over Christmas that really got my attention. And, reflect on where your time is best spent to really forge an emotional connection between your brand its most desired consumers.

BRANDING BEFORE BREAKFAST EP 98 – What are you going to spend your time on this year that will move the dial on your brand?

Good morning, I’m filming this at the beginning of January. And with any new year, it always makes you think what am I going to achieve this year? And what’s the best way to spend my time?

So today, I’d like to talk to you about really questioning your use of time and how you can use it to forge that emotional connection with your most desired consumers. Over the Christmas period, I was sent a card and it is handwritten. It’s from a group called business chicks, and it really got me thinking. The Sydney Morning Herald reported that they have almost 40,000 members. Did they write a handwritten card for every single one of them? And if they did, what an amazing idea! And if you think about that from a resourcing point of view, what if they said, do you know what for the last two weeks of December? We’re not going to put any social media posts out there, but we are going to spend our time handwriting these cards because I can tell you, that when I got this it really made me feel valued. It made me really respect the brand and it got me thinking, why had I not sent handwritten cards to my own clients who I care deeply for. And I think probably the biggest gift you can give at the moment is that of time and spending the time to write these cards.

So that’s the little thought starter that I wanted to leave you within the beginning of January. What are you doing with your time? And is it being used wisely to really forge that emotional connection with your most desired consumers. Give yourselves just half an hour of white space to really think about the key activities this year that are going to move the dial on your brand. All right, that’s it from me. Time for brekkie.

Jo Gossage

Written by: Jo Gossage
Published: January 12, 2022

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