Visionary storytelling for your brand – and why you need it
Amazon employs more people in its communications team than the Washington Post employs journalists. That is how much value visionary storytelling can bring to your business. Watch to find out the top 3 things you should be focusing on.
BRANDING BEFORE BREAKFAST EP 66 Visionary storytelling for your brand – and why you need it
Hi. Today, I want to talk to you about visionary storytelling for your brand and there are three main areas of this. So first, what is the story that you want to tell about your brand?
Second, who is it that you are looking to engage with this story? Are you looking to raise capital? Do you need to provide proof points to investors? Or are you really looking to engage consumers in a movement, a change that you want to create and get them passionate about it? Let’s think about a successful business in the marketplace, like Amazon. They employ over 1,000 people in their communications tea and to put this into perspective, The Washington Post employee just 978 journalists to report on global news. This shows the immense value that Amazon places on this communications team. They put out 16 press releases a month, which allows them to explain their visionary storytelling, to provide the proof points of how they are delivering on it. And then that raises capital for them to be able to invest in the business and give their consumers new innovations and new products that they love.
So today, I would like you to have a think about what is the storytelling that you are doing? You need to understand whose responsibility it is to be telling that story time and time again. And you must understand who it is that you want to engage. Yes, you can have promotions. Yes, you need to continue on with social media. But what is the overarching story that you want to tell? And if you ask somebody about your brand, what do you want them to reply in regards to what your vision is and how you are making that happen? Okay, that’s it for me. Time for brekkie.
Written by: Jo Whelan
Published: March 11, 2021