What makes a candle company burn brightly
Candle Kiosk – an artisan Australian candle company – has seen great success by starting with a customer problem to solve and then launching a product that solves this problem in a unique way. It’s all about the point of difference.
BRANDING BEFORE BREAKFAST EP 92 – What makes a candle company burn brightly
Hi everyone. Today I want to talk about what makes a candle company burn brightly.
So at Tiny Hunter we’ve been working strategically with a great Australian brand called Candle Kiosk. Now, the founders of Candle Kiosk came across a problem. They couldn’t find the perfect candle for their home that would burn cleanly with minimal smoke and minimal drips and wouldn’t waste too much of the candle in the process. So they designed their own candle. And then they literally traveled the world to find the best artisan candle makers to make this candle a reality. It took some time, but eventually they did find that right partner and they launched the brand.
Now, four years on the brand is going from strength to strength. Customers have fallen in love with this candle. My point here is about making sure you have a really strong point of difference. Finding a problem in the marketplace to solve and then solving this problem in a really unique way.
The Candle Kiosk candle is no-drip, clean burn and it’s actually fragrance free. And it’s created a really nice point difference in the marketplace, which I believe is such a strong foundation for their success. So if you haven’t got a strong point of difference, make sure you start working on it. That’s it for me. Time for brekkie.
Written by: Emma Scott
Published: October 27, 2021