BRAND, MAGAZINE & SOCIAL STRATEGY

We created and launched an online magazine to inspire the world with stories of family business. Because great stories deserve to be told.

OBJECTIVE

Brands of Kin is a project created and developed by Tiny Hunter. We work with so many incredible businesses and it inspired us to create a platform to share amazing family business stories in a meaningful way… how they came to be and what they’ve been through to get to where they are now. To do this we needed a whole new brand with a high-end aesthetic, one that was simple enough to hero breathtakingly beautiful imagery and storytelling.

SOLUTION

Our design team created a brand that is sophisticated and pared back, letting the stories shine through of the businesses we speak to, along with the care and thoughtful detail these families put into their work. The Brands of Kin website houses content from a huge variety of brands, but with our carefully curated photography style — everything ties in together beautifully and the site and socials are a reflection of the value that these family businesses bring to the world.

RESULTS

Over a very short period of time, we’ve built a solid audience base. With close to 4000 loyal followers across our social channels (a number that is growing everyday), and a sizeable email database — we’re reaching a specific and highly engaged audience through our content and are proud to be championing family businesses.

Jodie de Vries \ CEO
Brands of Kin

“When the initial vision took hold, of championing the incredible work of family business and sharing their stories, I knew we had to take action. From that initial idea, to today, seeing the hard work the Tiny Hunter team has put in to bring that vision to life in such a thoughtful, beautiful and consistent way has been a total joy.”

DELIVERABLES

Brand strategy
Tone of voice
Brand identity
Brand collateral
Brand guidelines
Brand photography
Social media strategy and management
Marketing strategy
Website design

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