REBRAND AND WEB DESIGN

The repositioning ensured increased engagement with the company’s high-end target consumer, and exciting new partnership opportunities.

OBJECTIVE

The Exclusive Travel Group (ETG) designs tailored, luxury travel experiences for the truly elite. No experience is alike, each is crafted with the desire of each affluent customer in mind. Expanding its offering across Australasia, Papua New Guinea, and the South Pacific, ETG approached Tiny Hunter to rebrand the business ready for growth.

SOLUTION

The initial stage involved an in depth stakeholder workshop to uncover the unique qualities of the brand and the key drivers of the target audience, before defining a luxury brand positioning to create a bridge between the two.

It was clear the new brand needed to speak the language of the company’s luxuriant target consumer, where only the best will do. The brand direction is inspired by the idea of a remarkable journey – an experience with a sense of exploration, adventure and travel.

RESULTS

The new brand and website sings opulence, just like their experiences do. A brand that does their service justice has seen the business go from strength to strength and resulted in new and exciting partnership opportunities; including Qantas Frequent Flyer members now having the opportunity to earn points for every dollar spent on an Exclusive Travel Group experience. A fantastic brand partnership for their positioning.

Stephen White / Director – Business Development
Exclusive Travel Group

“As a luxury bespoke travel company, we create itineraries for the most discerning travellers. Our journey with Tiny Hunter was just as inspirational. We had no idea that rebranding and creating the new look and feel for our company would become so involved but also so enjoyable. The Team at Tiny Hunter are true professionals who are not only knowledgeable perfectionists but who are also a delight to work with. Our website, our collateral and our company ethos have all changed for the better, but it is the company strap line that now sets us apart.

‘Remarkable journeys enhancing extraordinary lives’

It was a remarkable journey Tiny Hunter – Thank you.”

DELIVERABLES

Brand strategy
Brand identity
Brand collateral
Website design
Copywriting
Tone of Voice

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