New fitness brand Hustle Boxing is shaking up the Australian wellness market. We created a brand that packs as much punch as the workout.


Hustle Boxing is no ordinary gym. Fusing state-of-the-art tech with the latest DJs and music, Hustle is a high-intensity, fat-burning workout taking Australia by storm. The company approached Tiny Hunter to create a brand that would position it in the premium fitness space, and bring to life their values of empowerment, real impact and true grit.


With multiple venues and an apparel brand on the horizon, Hustle’s brand needed to be flexible, memorable, and modern. A competitor analysis showed most brands in the market opted for reds and blacks, creating a sea of brands that all look the same. We created a clean and crisp logo and a muted orange and blue palette, standing out against competitors and ensuring a premium feel. With ambitious expansion plans, the Hustle brand palette leaves room for growth and is built for longevity.


The new brand has been rolled out across the website, multiple digital assets, within the gym itself, and on the apparel and clothing line. From brand development to website design, and copywriting to brand consultation, we’ve been Hustle’s chosen agency from first attracting seed funding, right through to launch.


Brand identity
Brand collateral
Brand guidelines
Website strategy
Site architecture and planning
Website design and development

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