REBRAND AND WEBSITE DESIGN AND DEVELOPMENT

A creative rebrand that has helped to cement IPA’s reputation as a source of quality information for the infrastructure industry.

OBJECTIVE

Infrastructure Partnerships Australia (IPA) is Australia’s most respected independent think tank and intelligence unit within the infrastructure industry. They approached Tiny Hunter with the task to refresh their brand which was outdated and no longer represented their level of expertise or credibility.

SOLUTION

As with all of our branding projects we started with the strategy, aligning all key stakeholders through an in-depth workshop and strategic planning process. Defining the brand’s key messages was essential for positioning, as well as becoming the building blocks for website architecture and user experience. The final look and feel of the rebrand features black and white abstract imagery, a strong colour palette and bold typography which give strength and movement, reinforcing the brand’s values of credibility, connection and pro-activity.

RESULTS

Following the success of that project we have continued to work with IPA on various marketing and advertising initiatives, including the launch of a data-fuelled website for the Australia & New Zealand Infrastructure Pipeline which was launched by New Zealand’s Deputy Prime Minister and Minister of Finance.

Robert Montgomery \ Chief Economist & Head of Policy
INFRASTRUCTURE PARTNERSHIPS AUSTRALIA

“As a small organisation with no in house marketing or branding resources, we were naturally nervous to undertake a complete overhaul of our brand. Our nervousness soon disappeared as the Tiny Hunter team showed their skill and experience in distilling the essence of the IPA brand in the initial strategy phase. From there, Tiny Hunter helped us to refresh our brand to better reflect the sophistication of the work we do and the growth of our organisation. Tiny Hunter’s work is exceptional on all fronts, whether it is strategy, creative or web design and development, but most importantly the communication is open, honest and productive. You get exactly what you want and enjoy the process.”

DELIVERABLES

Brand strategy
Brand identity
Brand collateral
Website design and development

© Tiny Hunter 2019 Privacy