An innovative startup ready to scale meant it was time for consumer research, a defined strategic positioning and new identity that reflects the ethos of the brand.
Simplifying life. Knowby is an intuitive instruction sharing tool that essentially aims to take the complexity out of sharing information. They’re all about simplifying. And, they wanted their brand to speak to that. The brand positioning and messaging required laser focus. Their original logo (though lovely) was overly ornate, and the product design was missing a few simple but crucial elements needed to elevate it to be even more user friendly.
When Knowby came to us looking to refine their current branding, we knew we needed to speak to those that mattered most—users of the online tool. By combining qualitative research and a stakeholder brand workshop with the innovators of Knowby, we were able to define the core insights of their most desired users, along with the functional and emotional benefits of the product. In addition to this, our brand workshop allowed us to define their brand personality and key values. This then became the foundation for creating an engaging, hyper-relevant brand visualisation and key messaging matrix. With a solid brand strategy in place, the messaging and design review was no longer subjective, we simply had to ask, does this reflect the brand strategy and the brand essence of ‘simplifying life’?
The answer is Yes. With a strong brand strategy in place, a striking brand visualisation and contemporary user interface we were able to reflect their ethos of simplifying life every step of the way.
“These guys have done a great job of rebranding Knowby. They’ve taken a startup look to wow. We can’t wait to get our new image out there and let the world know about our amazing product.”
Customer research
Stakeholder workshop
Messaging architecture
Brand strategy
Brand identity
Brand collateral
Indigo Design Awards, Silver Winner
Knowby, Logo Design
