A dynamic look for the French themed activation that is taking the ‘boulangerie’ on the road across Australia.
To develop a look and feel for the French themed experience, Bleu by Peugeot, an activation that brings the French boulangerie to life at locations across Australia. The goal of the activation was to engage with, and familiarise, potential car buyers with the Peugeot brand. Key considerations were drawing inspiration from the Peugeot global brand guidelines, but creating locally relevant and impactful creative.
Bringing to life the heritage of craftsmanship, the creative plays on romantic, effortless French style. The classic French stripe has been reinterpreted to feel modern, innovative and playful, creating a solution that is highly flexible, dynamic and a fresh look for the 123 year old brand.