TOURISM NT
To develop an online presence to showcase the best of the Northern Territory (NT) to appeal to the Chinese youth market.
To develop an online presence to showcase the best of the Northern Territory (NT) to appeal to the Chinese youth market.
Recognising the young Chinese adventurer as a key market for travelling to and experiencing Australia’s Northern Territory, Tourism NT embarked on a marketing campaign to appeal to the Chinese youth market. Lily Ji, a well known Chinese celebrity, was embraced as the brand ambassador to communicate the unique offerings of the NT region in a casual and engaging way.
Working alongside China strategy consultant Lisa Goodhand, our task was to create a website compatible with all major Chinese browsers and devices, showcasing the best of NT through the eyes of Lily Ji. We take the audience on an inspirational journey by delivering engaging, fun content with a series of photographs and videos of Lily Ji experiencing the Northern Territory. The site bridges the gap of cultural difference in design expectation and communication between China and Australia, ensuring a user experience firmly designed with the audience’s needs at heart.
Website design and development
Chinese UX principles
