Why being lazy will help your brand
Work smarter not harder for your brand and get really granular about who your most desired consumer is!
Branding Before Breakfast EP 103 Why being lazy will help your brand
Good morning. Today, I would like to speak to you about being lazy. Sometimes it can be a bit of a loaded word, but we recently had a workshop on hybrid working environments, and in it they were talking about working smarter not harder. And the often somebody trying to be lazy, is the impetus to decide the absolute best possible way to approach a solution. And of course, that got me thinking about brand strategy.
So often when we start working with clients, we ask them who their product and/or service is for, and, of course, they will name a range of people. And it can, it can work for all of those. But what we try to do is get really granular about who is their most desired consumer. And the way we approach that? How can you be as lazy as possible? Who is it that is going to come in contact with your brand, your product, or your service, and really not need to do a lot of thinking? Who is it that already understands the value that you provide that will be comfortable with your price point and who will be happy to proceed with very little engagement from yourselves? They are your most desired consumer. There’s no need for education. They understand your brand and they directly relate to it. So today, I’d like you to have a think about who those people are for you. They will become your brand ambassadors once they use your product or service and they’ll tell others about it. So focus your time, attention, marketing and comms on those most desired consumers, and be lazy.
Okay, that’s it from me. Time for brekkie.
Written by: Jo Whelan
Published: March 15, 2022