The Hunting Ground

A place of inspiring ideas

Behavioural economics combines economics, psychology, and human insight to help explain how and why consumers make the decisions they do. By applying it to your marketing and communications, you can make a big difference to sales. In fact, it’s become such a powerful tool that governments around the world, including the UK and Australia, have set up ‘nudge’ units that use the principles to influence and change public behaviour.

Studio News, Brand, Strategy

In our new series of interviews, we caught up with Jo Patterson, CEO of natural cosmetics and medicine company Bod Australia. From importing medicinal Cannabis, to the importance of brand consistency for success, Jo reveals all. 

Tell us about Bod Australia?

Studio News

It’s champagne all round at Tiny Hunter this week, as we celebrate winning three awards at the Indigo International Design Awards. We received two Gold for our work with Argyle Pink Diamonds and Farm Foods Butchers, and a Bronze for our rebrand for K-ROO. 

The Indigo Designs Awards celebrate the best in international graphic design, digital design, mobile design, and games design and has hundreds of entries every year from across the globe.

Studio News, Brand, Strategy

Join Tiny Hunter, KPMG and the Export Council of Australia to discuss how to get your brand ready for the export market. We’ll also be joined by the founder of online success story Hard to Find.

Australian brands are much loved around the world and there is so much opportunity for Australian brands abroad. But how do you even begin to navigate the huge beast that is preparing for export?

Diversity of Thought | Family Business
Strategy, Family Business

In such a rapidly changing and intensely competitive world, diversity in business should be embraced as an opportunity, an advantage. The Grant Thornton report appropriately summarises using the words of Albert Einstein, “we can’t solve problems by using the same kind of thinking we used when we created them”.

Kroo app on iphone

Our thoughts on the imminent change of Facebook’s personal and explore feeds in Australia, and in particular the reduction of organic reach for brands.

Argyle Pink Diamonds 2017 tender wins at the Printing Industry Craftsmanship Awards
Studio News, Design, Luxury, Awards

We are very excited for our partners at Scott Print for their amazing high end print production work, receiving more awards than any other printer at the Printing Industry Craftsmanship Awards. Three of those awards were for bringing to life this year’s Argyle Pink Diamond tender – earning a Gold, Silver and Bronze award for various aspects of production.

Family Business Australia National Conference 2017
Studio News, Travel

Australian family businesses sure know how to rock a conference... Here are our key highlights from a whole host of wonderfulness on Hamilton Island last week.

Studio News, Travel, Lifestyle, Food & Wine, Brand, Digital, Strategy, Design

We've been celebrating this week after discovering that four of our recent projects have won accolades in the internationally-renowned Graphis Design Awards. D'ALBORA Marinas' rebrand and two packaging projects for Beerenberg Family Farm picked up silver awards, with our branding work for Infrastructure Partnerships Australia (IPA) receiving a merit.