The Hunting Ground

A place of inspiring ideas
Secrets to creating emotional marketing videos
Studio News, Digital, Strategy

We all know that creating an emotional reaction in your audience is important. Emotions drive action, they drive advocacy. Visual storytelling - especially video - is the perfect way to drive this emotion. But how? Here we share the secrets of creating video content that connects and take a look at some of the best examples out there. If you’re ready to be inspired read (or should we say watch) on. 

1) CHOOSE THE RIGHT EMOTION 

Studio News, Design

We were delighted to be asked to design the branding for The Addison Project, an incredible new venture which saw an empty hotel transformed into a homeless shelter right in the heart of Sydney.

Studio News, Strategy

The Tiny Hunter team headed to last month’s ‘Inside Retail Live - Festival of Retail ideas’ to discover the latest trends, ideas, and challenges in the retail industry. The event welcomed speakers from global brands including Lush, Facebook, Sky, and Commonwealth Bank among many others, who shared their wisdom with the packed auditorium. If you couldn't make it, have no fear – here is our roundup of the best bits:

1. Physical retail is changing

Interactive media design award winners2
Studio News, Lifestyle, Digital, Design

The Tiny Hunter team is celebrating not one, not two, but three award wins at the Interactive Media Awards, an awards programme which recognises excellence in website design and build.

Nominations are accepted from around the world and winning entries undergo a comprehensive judging process. Scored against five specific criteria: design, content, feature functionality, usability, and standards compliance, each entry can receive a max score of 500. 

Brand, Strategy

Every customer touchpoint, every item of communications collateral, every interaction that someone has with your business should embody your brand. There should be no doubt - ever - about who you are, what you do, and what you stand for.

Digital, Strategy, Design

Understanding your brand and its key messages is essential to ensuring prospective employees feel confident in a company’s positioning and secure in the knowledge of the type of culture they will be joining.
Arcadis is the leading global natural and built asset, design and consultancy firm. They employ over 28,000 people, have presence in over 70 countries, across all disciplines and have built some of the most prestigious projects in the world.

Studio News

We are looking for a talented, creative designer to work in both a conceptual and executional design role. We are looking for someone that is bright and imaginative with strong communication skills and a collaborative approach. A passion for branding is a must, along with proven digital design capabilities.


REQUIREMENTS:

Design

The thought behind Beerenberg’s Christmas campaign this year was simple, spread the love (extra thick and generously). With so many delicious Christmas specific products and an impressive array of gift hampers on offer, we wanted to create something that looked delicious and communicated love, warmth and above all taste.

Sauce inspired font and a selection of Christmas lunch favourites contributed to this top lay design which was used across website banners, digital animated ads and social media posts resulting in an increase in website traffic and Christmas gift hamper sales.

Studio News, Digital, Design

We're excited to be working with Bertolli Olive Oil across a range of long term strategic plans. In the meantime and for a small taste of what's to come take a look at the video we created promoting their competition as well as aligning the brand with the beautiful Italian way of life. Submit a photo and it could be you flying overseas for a gelato.

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