news & insights

There are a few key questions you need to ask yourself about your key target markets – you then need to make sure the answers to those are peppered throughout your website content, are front and centre on your homepage and in your social communications.

Branding Before Breakfast Ep 128 \ How to get your brand to really connect with key target markets

Good morning. Today, I would like to speak to you about how your brand can really emotionally connect with a desired target market. I’ve had a lot of meetings recently where clients and potential clients have been talking to me about how can we make our brand more relevant?

How can we really connect with our most desired consumer? with the people that we want to work for us or perhaps with a leasing manager where we want them to put us somewhere different in our positioning. And what I always come back to is have you really thought about what those key target markets are thinking about? Do you know the problems that your brand is going to solve for them?

Do you know why they would connect with your brand in the first place? If you can think about how when they come to your website or they encounter an EDM or they look at you on LinkedIn, they will intuitively think, this is a brand that gets me. This is something that I’ve been thinking a lot about recently. Yes! This brand understands me and everything that I’m thinking about right now.

Look at your copy on your website, look at the communications you’re sending out over social or on LinkedIn. Are you answering those key points that is going to really connect with your key target market? So, that’s it from me this morning. Go away, get really granular about those key target markets, and think about the things that you’re solving for them, the questions that they’re asking themselves, how you can really connect with what they’re most looking to bring into their life.

Alright. That’s it from me. It’s time for Brekkie.

Written by: Jo Whelan
Published: October 12, 2022