Are you paying attention to your customers’ questions?
In this episode we share a Julie Master’s tip on how you can use your customer’s questions to drive really meaningful communication
Good morning. Welcome to another episode of Branding Before Breakfast. My name’s Kiri, I’m the Business Growth Strategist here at Tiny Hunter. And today, I want to talk to you about the power of questions. Are you asking your customers questions? Are you listening? Are you answering those questions? But more importantly, are you making note of the questions your customers are asking you?
Recently, we asked a few questions of our own and we’ve had some wonderful responses from you, some really great questions back to us that we’re going to be digging into in some other Branding Before Breakfast episodes. Today, I wanted to capture this idea of how your customers’ questions can drive really meaningful communication. I recently listened to Julie Masters speak about the power of storytelling and influence and she talked a lot about meaningful communication and just how far we’ve come as marketers, from the days of when we were taught to be loud and interrupt and outspend. The strategies are just not relevant anymore. Nobody wants to be shouted at. Nobody wants to be interrupted.
For brands, we need to become really in tune with what our customers care about, what they’re interested in, what they want to know. An easy way to do this is to simply make a note anytime a customer asks you a question. Just jot it down whether it be in your phone or on a spreadsheet, start to make a list of the types of questions your customers are asking and use these as a way to drive your content creation, your product design, your customer journey. In order to stand out, we need to be relevant to our customers. We need to be talking to them in a language they understand about their situation. It’s not about us anymore, it’s about them. I thought this tip by Julie Masters of just capturing any question our customers ask is a really easy way to become fluent in the type of questions our customers are asking. And to start driving that really meaningful communication that’s going to create that connection with your customers.
That’s it from me, it’s time for brekkie.
Written by: Kiri White
Published: July 12, 2023