How Cranbrook Care Uses Video to Tell Its Brand Story
According to HubSpot, 72% of customers would rather learn about a product or service by way of video. And viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. Why? Because video offers a multi-dimensional, immersive experience, which text or static images can’t fully replicate.
Our long-term client Cranbrook Care, a leading provider of quality residences and lifestyle services, knows this. We recently had the pleasure of working with Cranbrook on a video storytelling project with a difference.
Instead of one brand film, our objective was to communicate its unique selling propositions through carefully-curated shorter films. Having separate videos allowed Cranbrook to segment its message and target specific audience needs. In return, viewers can engage more deeply with the aspects of the brand they find most appealing.
EXCELLENCE IN CARE & LIFESTYLE
Cranbrook Care delivers 24-hour clinical and personal care that is tailored to respect residents’ choices and promotes their dignity. This video illustrates the organisation’s dedication to its residents, their health, and their happiness.
DESIGN EXCELLENCE
Cranbrook’s architecturally designed modern buildings are situated in idyllic locations. This video showcases the exceptional attention to detail in design, the serene environments, and the comfortable living spaces Cranbrook offers.
AWARD-WINNING DINING EXPERIENCE
Finally, Cranbrook Care promises an award-winning dining experience, with meals prepared by their in-house Executive Chef using the finest ingredients. This video takes you on a culinary journey, highlighting the quality of their food and the elegance of their dining facilities.
In the end, video isn’t just about telling your story; it’s about inviting your audience into your world, allowing them to see what makes your brand special, and convincing them to stay for the journey. Do you need help with your brand storytelling? We’re here to help.
Written by: Kiri White
Published: July 28, 2023