The measurable impact from our own rebrand
Our own rebrand earlier this year has had a huge impact on the performance of our marketing. This could be good food for thought if you work in a business where short term tangibles are better than long term intangibles in getting a rebrand across the line.
Branding Before Breakfast Ep 179 The measurable impact from our own rebrand
Morning. I’m Jodie, I’m the MD at Tiny Hunter. And today I want to talk to you about our very own rebrand. It had been brewing for quite a while, I’ve got to say. We were very busy with client work, but I just knew that the brand wasn’t really aligning to who we are now. It was paining me, I’ll be honest. But anyway, we finally managed to prioritize it and we launched the new brand in January, which was very exciting.
In terms of the website, though, we decided not to embark on a full redesign and redevelopment project, which is quite the investment and what we did instead is we retained the same structure, same layout, and we reskinned it with a new brand. We did some new photography and videography and updated some of the content. Interestingly, though, what we have found is that since our website launched with the new look and new content that our marketing spend, the conversion has improved by over 70%, which is a lot. And I don’t want to promise that that’s going to happen for everyone. But I do think it’s a really interesting consideration. Branding obviously has a huge impact in many areas. It’s really transformative for a business, generally, to go through a rebrand if their brand needs it. But even just on a more practical level, something like marketing, if you’re spending money on marketing right now and it could be quite a bit more effective, then very quickly you’ll find that you’ll be covering the cost of a rebrand investment anyway, apart from having such a great long-term impact as well. It’s interesting food for thought for anyone that’s thinking that their brand might be lletting them down at the moment.
That’s it from me, it’s time for brekkie.
Written by: Jodie de Vries
Published: March 13, 2024