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As a brand (and as a human), what you say and how you say it really matters… Building a strong brand is a multifaceted exercise. Here we explore key components of effectively using the written word.

Branding Before Breakfast Ep 101 The importance of the written word in building a brand

Hi everyone, I’m Jodie and I’m the MD at Tiny Hunter. And today, I wanted to chat with you about the written word, which is a very important part of building a strong brand. So we can get very concerned about logos, images, films, and things like that, but the written word is powerful. So let’s dig into that a little bit. First thing is substance. So, you need your strategy, you need your positioning, you need to really deeply understand your audience and what’s important to them, and use language and messaging that resonates with them.

Assuming you’ve got this substance piece all sorted, then it is tone of voice. What does your brand sound like? Is it formal? Is it cheeky? Is it sophisticated? It’s really important that your tone of voice brings to life your brand personality. You thought about your personality you thought about how that transpires into your tone of voice, and you’re using that consistently. So that when someone is reading copy from your brand, they feel what they’re meant to feel. Really important.

And then the last part that I wanted to touch on is, as brands and businesses, we can be very guilty of it all being me, me me, me, me. So you go look at a website, read email comms, whatever it may be and it’s we this, we that, or company name this, company name that or I, I, I depending on your scenario. But you really want to connect with your target audience and really it needs to be all about them. So, think about how you could be better leveraging the written word to really communicate the essence of who you are, and really drive that connection with your audience. That’s it from me. It’s time for brekkie.

Written by: Jodie de Vries
Published: February 17, 2022