Building timeless brands
This week we explore heritage brands and how new brands can create a sense of history and depth. Learn about authentic storytelling, blending past and present, and connecting with your audience to build a memorable and timeless brand.
Branding Before Breakfast Ep 193 Building timeless brands
Good morning. My name is Kiri, I’m the Business Growth Strategist here at Tiny Hunter.
And this week we have been delving into the world of heritage brands. Think Louis Vuitton, Chanel, Levi’s, Vegemite. These are all great examples of heritage brands that have stood the test of time. They have really strong reputations and have become icons that we know and love.
We’ve been exploring and drawing inspiration from these brands and looking at ways that we can capture that sense of history and depth and heritage and apply it to a new brand that we’re working on. And some really interesting learnings that I want to share with you today are around the power of storytelling.
We know that heritage brands really harness the power of storytelling to tell these beautiful, rich, emotive narratives. And so even if you are a new brand that’s just starting out, there’s always an opportunity to tap into storytelling to better connect with your customers. Perhaps there’s something interesting in the reason why you started the company in the first place. We know that customers love it, a founder story. Try and find opportunities to tell stories. Second is, this idea of celebrating the past, but putting a modern spin on it. Are there elements in history that you can tap into? Perhaps it could be design, features, or language that you can really celebrate as part of your brand, but putting a modern twist on it so that it becomes timeless and it’s still going to resonate with your audience. Be authentic. This is a very important component to any brand, but particularly new brands. Don’t try and be something you’re not, or try and look old or vintage without any substance. Find out what are those interesting parts of your heritage and your origin, that really make you you and then celebrate them, bring them out as big parts of your brand. And lastly, but not least, make sure that you’re always really understanding what your customers needs, and wants, their pain points, their pleasure points are. And then what elements of your brand speak directly to those needs and wants. And how can you bring them to the forefront and really celebrate them.
That’s it from me, time for brekkie.
Written by: Kiri White
Published: July 24, 2024