With the overarching objective to drive online Christmas sales for Beerenberg, Tiny Hunter was engaged to demonstrate the ease and convenience of corporate gifting. We created a compelling animated digital campaign that took us on the adventures of Pepper the Beerenberg family dog. Pepper, complete with Santa sleigh and reindeer horns, galloped around collecting products for his ultimate Beerenberg Christmas gift hamper. This animated series was utilised in digital banners, the Beerenberg website, EDMs and social media posts.

Working with a limited digital advertising budget and up against heavy spending competitors, the challenge was to devise a nimble and precise strategy to maximise exposure for our client. Using a mix of channels the strategy focussed on core brand heartland – all activity was centred in South Australia to build on existing brand awareness. The campaign was targeted to Beerenberg customers, people browsing gifts and staff responsible for buying corporate Christmas hampers. This activity resulted in a substantial lift, with gift sales over the October to December period enjoying a 51% increase compared to the same period for the previous year. The best Christmas gift a client could ever wish for!