Do cool stuff: How to get people to fall in love with your brand
A great short cut to getting yourself noticed and attracting more clients is by simply doing cool stuff. And by cool stuff we mean stuff that gets noticed. Stuff that inspires, educates or entertains. Stuff that grabs people’s attention. Do cool stuff and people will fall in love with your brand.
BRANDING BEFORE BREAKFAST EP 28 Do cool stuff: How to get people to fall in love with your brand
Hi everyone. I meet lots of business owners who are stuck in the grind. They’re working really hard to attract clients and they’re waiting for that day when clients start coming to them and they don’t have to work quite so hard. They’re waiting for that power shift to happen. So I have a shortcut on how you can create that power shift. It’s quite simple. Do cool stuff. And by cool stuff, I mean things that inspire, educate or entertain your clients. You want people to fall in love with you.
For example, you might create a unique point of view on a topic. Go and vlog about it. Maybe you’re going to do a talk about it, write a book about it and then hire a great publicist to amplify that message further. Does anyone here know Simon Sinek? Well, he’s a really good example of this. So he created his unique methodology on how brands should communicate. It’s called the Golden Circle and he’s done a TED talk about it. Now this really shifted the way that brands think about communicating and it’s been one of the most shared TED talks of all time. He became a household name. So my point here is, do cool stuff. You will get noticed and you’ll attract more clients. It’s that’s it for me. Time for brekkie.
Written by: Emma Scott
Published: September 19, 2019