Do you have the guts to lead a rebrand?
As they say “you can’t be everything to everyone” so leading an impactful rebrand takes a certain amount of bravery. But here we explore the fact that NOT making change is often the riskier move.
Branding Before Breakfast Ep 129 \ Do you have the guts to lead a rebrand?
Hi, everyone. I’m Jodie.
I’m the MD at Tiny Hunter, and I’ve been thinking about guts this week. And it’s not just because we started celebrating Halloween early at Tiny Hunter.
I’ve been thinking about branding and the fact that it does take a lot of bravery to lead a rebrand. If you are going to make impactful change, often it’s going to be the kind of change that some people feel uncomfortable about. And if you try and make everybody happy, then you’re probably not going to have the impact that you wanted to have.
So, you need to be brave. You need to lead the way. And you need to ensure it doesn’t end up being designed by committee. But here is the thing. People feel often that rebranding is a brave thing to do, but it’s actually the opposite that is true.
It is really brave not to make a change because the world that we live in these days demands it. Not changing is riskier. People are changing, their needs are changing, and the way they want to be communicated with is changing.
Your organisation is evolving, often it can be time to do a bit of a reset, reframe, repositioning, and then look at your branding around that positioning and how it needs to evolve. So, while you do need the guts to lead a rebrand. It’s actually braver not to do it because you’re putting yourself in a risky position if it’s something that your organisation needs.
That’s it from me. It’s time for brekkie.
Written by: Jodie de Vries
Published: October 19, 2022