If the future is video, is your brand being left behind?
If you ‘google’ the headline ‘Video is the Future’ up pops 1,210,000,000 results on the topic. Do I need to say anymore? So many reports, with the statistics to back them up, are predicting the same thing… video is the future of content marketing.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Nielson claims 64% of marketers expect video to dominate their strategies.**
People are time poor, they are looking for a fast and meaningful way to absorb content. Video provides this. Video holds the power to captivate and convert consumers.
Video also provides the reach. YouTube receives more than one billion unique visitors every month, more than any other channel apart from Facebook. Plus video is enticing. The phrase ‘gone viral’ was coined by those amazing stories of video that have tapped into a collective consciousness and been wildly popular, almost by accident. This video success in social media has contributed to major business success for many companies.
Lexus promoted its 2014 IS vehicle with a unique stop-motion Instagram film created as a collaboration by 212 fans. Under the orchestration of a directorial team during Instagram’s #WorldwideInstameet, car enthusiasts and Instagram users from a variety of backgrounds each contributed their photographs to the creation of a film that cleverly animates the Lexus.
The most popular fashion video on YouTube for 2015 was published by Christian Dior. It introduces the new muse of the brand, Rihanna, who is having a night walk across the Versailles’ Castle. Christian Dior surpassed every competitor with 83.7% share of total views. The video shows the power of collaboration. Click here to view the video combined with the 4 teasers released and the behind the scenes making of the video.
But you don’t have to be a big global brand with huge budgets to find success with video on social media platforms. That’s the beauty of it. The co-owner of Kikki.K, Paul Lacy, claims that the viral success of video footage of YouTube planner fans showcasing their Kikki.K stationery products created the brand’s global success. It launched their global strategy. Here’s an example of a planner by the name of Charmaine Dulak demonstrating how she uses her Kikki.K products.
Engage your viewers in a unique and interesting way and they will share the video with others. It’s time to make sure video is a big part of your marketing strategy moving into the future.
Written by: Emma Scott
Published: April 11, 2016
Image credits: Dior; Lexus