Lights, camera, action: Using video in brand building
Film and animation used to be a big and expensive undertaking often reserved for larger, cashed up brands. But with changes in how we create and consume video content, it is now far more accessible to businesses big and small. And the thing is, your audience is demanding it – 5 billion videos are watched on YouTube every single day.
BRANDING BEFORE BREAKFAST EP 26 – Lights, camera, action: Using video in brand building
So film and animation used to be a big and expensive undertaking for bigger brands that were pretty cashed-up. But with the changes lately in how we create and consume video content, it’s now far more accessible for businesses both big and small. Quality production is still important, but it can be achieved for less than it used to be. And the beauty lies in the planning, so that you’re getting maximum return on investment for any money that you do spend.
So a high-end brand film is on the more expensive side. So you might be creating a film that’s about two minutes long for example. You want to put it on your website and perhaps use it in some other places. But then you need to think about slicing that up into a number of 15 second clips that you can start using on your social media for example. Another low cost option is creating ‘how to’ videos and animations. Something that’s really adding value to your customers and supporting them in what they’re doing. Case studies and testimonials is another good one. So if someone is watching someone talk about your business or your brand they’re going to get a really great feel for what it is like to work with you and what the outcomes are going to be. Or like this video, you could create a series that you share on social media that helps to educate your clients and your potential clients.
So we create this in our office each week with a pretty simple setup and we have Ben, our digital director, who edits it for us. Say hi Ben! So you might not have that luxury of having a Ben in your office, but you could get a professional and film and edit it in a batch. That way you can drip feed it across three to six months and it can be more cost-effective doing it that way. And if you’re thinking, I’m not sure if this is really relevant for my clients, here’s the thing. They are not just expecting it, they are demanding it. We are watching 5 billion videos on YouTube every single day. So it’s probably time to start thinking about what other video you could bring into your marketing. That’s it from me. It’s time for brekkie.
Written by: Jodie de Vries
Published: September 5, 2019