Stalker alert
At Tiny Hunter we believe an emotional connection is fundamental to the growth of your business and the non-conscious decision making of your consumers is a powerful driver for that.
Branding Before Breakfast Ep 15 \ Stalker alert: Are you consumer obsessed?
This morning I wanted to ask if you think I seem like someone who would buy your product or use your service? And if so, what do you really know about me? And interestingly, what do you know about me that I don’t know about myself? It sounds creepy, I know, but bear with me.
You’ve probably heard about that infamous Sony Walkman focus group where everyone was asked would they buy yellow or black? Everybody said yellow. On the way out, for taking part in the group they were offered a yellow or black Walkman and everybody took black. I’m now showing my age by talking about Walkmans, but nevertheless, if you ask us a question, we’ll try our best to answer honestly. But we often telling you what we want to imagine about ourselves rather than the truth. I recently read an article by the consumer neuroscientist and chief strategy officer at Winning Group in which she talked about the power of tapping into the non-conscious nature of human decision-making. Her mission is to create emotional consumer connections and personalisation at an unprecedented deeply human level.
At Tiny Hunter, we’ve always believed that emotional connection is key to driving your brand forward. But what you can also now do is tap into the subconscious drivers. So it’s no longer enough just to know who your consumer is. And you’d be surprised how many brands don’t even know that. You now also need to embrace the insights that neuroscience offers. Really tap into those subconscious drivers of your consumer and why they will connect with your brand. So go get your creepy on and study your consumers. Look at their behavior and think about how you can really meaningfully connect.
That’s it from me. I’m off for brekkie.
Written by: Jo Whelan
Published: June 20, 2019