Jo Whelan

Jo Whelan is business growth director and co-founder of award-winning branding agency Tiny Hunter, an expert in helping family businesses grow through strategic branding.

She has delivered multiple talks on the power of branding, is a trained workshop facilitator, experienced marketing strategist, and passionate advocate on the power of branding.

With a background working for one of the world’s largest trend forecasting companies, Jo has an innate ability to know what’s next for a brand and how to connect with its most desired customers.

Moving to Sydney from the UK in 2008, Jo began working in client services at Surry Hills design agency Philter Group. Forming a strong bond with Jodie de Vries, the MD, Jo and Jodie launched Tiny Hunter six years later in 2014, alongside Emma Scott. Jo always has a laser focus on clients’ needs and has built strong relationships with some of Australia’s best loved brands.

She leads the agency’s growth and is driven by the desire to partner with ambitious clients who are ready to create great work, and real business results, together. Her powerful insights and expertise, combined with never-ending curiosity and kindness plays a core role in Tiny Hunter’s ongoing success.

WHAT DO YOU LOVE MOST ABOUT WORKING AT TINY HUNTER?

The team we’ve created. We have a lot of smart and talented people across different disciplines who work hard to create real growth for our clients.

WHAT ARE YOU MOST PASSIONATE ABOUT WHEN IT COMES TO BRANDING?

Uncovering that simple human truth that allows a brand to really emotionally connect with their most desired consumer.

WHAT IS SOMETHING INTERESTING OR QUIRKY THAT PEOPLE MIGHT NOT KNOW ABOUT YOU?

I am one of eight siblings. And, I once got married to a chair while I was sleeping (a true story).