Your people ARE your brand
In this episode, we unpack the paradox of why customers will pay premium prices even during economic pressure. We explore what it is that drives pricing power – and no it’s not just about setting higher prices.
Branding Before Breakfast Ep 206 Your people ARE your brand
Good morning. My name is Kiri. I’m the Business Growth Strategist here at Tiny Hunter. And today I’m talking about employee engagement and specifically about onboarding because that is where it all begins. Now, some of you may be thinking, what does onboarding got to do with branding? Well, it’s actually got quite a lot to do with branding.
So your people are walking representations of your brand. Your people are your brand. So you need to be investing time and energy and resources just like you do with your brand assets, your website, your products, your marketing, because if you don’t, you’re going to end up with a disengaged workforce, which is going to have a really negative impact on your business.
Simon Sinek says that customers will never fall in love with your brand until your employees fall in love with it first. And I really believe this. If you can engage your team on a bigger level, getting them to work towards one shared purpose or goal, living and breathing their values every day, then you will unite the team and engage them. And your customers are going to feel that love. They’re going to begin to feel that shared experience. And it does start with onboarding. Don’t make the mistake of spending time and energy and resources into finding that right person, only to fall short on onboarding them properly. And by properly, I mean beyond their role.
What is your culture? What are your values? Be explicit. What are the types of behaviors that are rewarded in your organisation? Make intentional relationship building a priority across teams, across departments, and, in larger organisations, that can be a big task. But think about the benefit to your organisation when people are aware of each other’s roles, and there’s opportunity for collaboration once those walls are broken down.
Get to know each other’s learning styles and strengths, and always remind people of that greater shared goal that we’re working towards. So your brand strategy is not just there to guide how your brand looks and the messages that you’re communicating to your market. It is the foundation or the thread that links your people to your brand.
That’s it from me, it’s time for brekkie.
Written by: Kiri White
Published: March 5, 2025