Your website is your brand positioning
Many companies have well-crafted, high-end products or services, coupled with a website that does NOT reflect that. Given the number of steps it takes before someone purchases from you, your website needs to be the ultimate reflection of your brand and all you have to offer. Right?
Hi everyone, I’m Jodie. I’m the MD at Tiny Hunter, and today I’m thinking about your website. Why? Because it is literally your brand positioning in action, tangibly in the world. So someone is coming to your site straight away, what impression are they getting? Premium or budget? Or somewhere in the middle? What perception do you want them to have? Are you aiming really high in terms of your service offering and your pricing, but your website is letting you down?
There’s the overall feel. There’s the messaging. What are you leading with? How are you differentiating yourself? What are you selecting as core offering that you are bringing to the forefront? Maybe there are some services that you provide, but they’re not really the focus. Will they happen after someone’s engaged you for something else? How are you thinking about your services or your products? How are you structuring them? That is sending a message to your audience. What stories are you telling about the brand? About the origin? About the things that make you different? How are you engaging people? And then, how are you inspiring action? What are the calls to action? All of these decisions basically represent your brand positioning. The way people are engaging with you, what they’re seeing, what they’re feeling.
There is no greater touchpoint for most businesses than your website. If it isn’t a true and strong reflection of your brand, then it is a missed opportunity, because it is out there 24/7 and you don’t know who is looking at it. You don’t know who is looking at it and deciding not to make contact with you. Could it be working harder for your business?
That’s it from me, it’s time for brekkie.
Written by: Jodie de Vries
Published: September 13, 2023